Guides
Written by the team behind dijitul ads. Honest numbers, UK context, no fluff.
Every realistic way to earn from a UK website — display ads, affiliates, sponsorship and products — with honest numbers on what small sites actually make.
Read the guide →Google keeps 32% of your ad revenue and pays out at £60. Here are the alternatives for UK publishers, compared honestly — including where each one falls short.
Read the guide →Leaderboard, MPU, half page, mobile banner, billboard and square — the standard banner ad sizes explained, with where each performs and exact pixel dimensions.
Read the guide →Real CPM rates for advertising on UK websites in 2026, what drives them, and how far a £100 budget actually goes compared with Google and Facebook ads.
Read the guide →CPM, viewability, fill rate and share of voice explained without jargon — everything a UK small business needs to buy display advertising confidently.
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